Article marketing may be a website promotion tactic designated to get free traffic to your website. This method works by writing and submitting original articles associated with your niche to article directories. Webmasters and ezine publishers can then download these articles and use the content free as long as they keep your resource information at the bottom of the article intact including live hyperlinks.
Well written articles that uses keywords that are often searched on can attract an excellent deal of free web traffic to your website. also as gaining traffic from click-through and free searches, article marketing can help to spice up your site’s page rank because it provides relevant one-way back links to your website which is a factor search engines use to calculate popularity.
Article marketing success starts with the article itself. The article must be well written, easy to read and to consider the area of interest you wish to promote. If you write a piece of writing on a topic that is not related to your website business, you’ll get curiosity seekers but they will not be targeted. On the opposite hand if your article is related to your website in any way, people that click on your link are probably searching for more information. Consequently, these readers are far more likely to be interested in the products or services you are promoting.
The first step to article marketing success is to choose an attention grabbing title that includes your keyword. People searching on your keywords are much more likely to find your article than otherwise. The title of your article must attract a person that wants to read the article itself. The article content is perhaps the most important aspect of article marketing. The content must be relevant, informative and helpful. It also must be engaging.
Your purpose is to carry the reader’s attention for the whole article and impress them enough that they will want to click on your link in the resource box. The article should even be written with internet marketing SEO (search engine optimization) in mind. Keywords and terms with an identical meaning (to appeal to latent semantic indexing) should be dotted throughout the article. Use your keyword within the first one hundred words of the article, within the last one hundred words and a few times in the body of the article.
Keyword density should be kept within the 1-2% range if possible. you furthermore may need to peak your readers’ interest so that they are more likely to click on your link in the resource box. a superb way to increase click-through to your website is to divide your article into two parts. Submit the primary part to the article directories of your choice and keep part 2 on your own website.
On your own site you’ll insert links in the article which can take the reader to other information on the site. To achieve success in article marketing over the long term you need to submit original, interesting articles regularly to high traffic articles directories like Top Rank articles. If you’re consistent and diligent and follow the guidelines in this article, you’ll find that article marketing is a highly effective strategy for website promotion.