There are many ways to write good articles, but a great way to start article writing as a marketing strategy is to come up with a problem that people in your target audience have and then provide them with an answer that will help them solve it.
The reason for this is that in general people are lazy and they like to read articles that offer solutions to problems, preferably the ones that are simple and easy.
Of course, you don’t have to present them all the answers. Giving the basic ideas to solve a problem and referring them to your website to see the details is an outstanding way to get visitors to your site and keep them there.
Another great way of presenting solutions is writing articles that contain easy to follow tasks, listed as little steps. like “4 Ways To Improve Your Adsense Earnings” or “3 Steps To Optimize Your Webpages In Just 3 Minutes” .
Keep this strategy in mind when you’re going to write your next article. It will make it so much easier for you to decide what you want to write about.
Now, remember this next time you write an article. The most important part of your articles is ….
the Title!!
When it comes to getting your article read by many people, a good title will get that job done. A good title draws attention and sucks readers into the content.
The right title can help your article be published by newsletter owners.
Your title should be descriptive and catchy. It should make the reader want to know more about the content in it. The idea is to capture the readers attention with a casual glance and let
them know what it is about at the same time.
This may sound a little difficult but with some practice and testing you will easily get the hang of it.
Here’s some help. How To Write Magnetic Headlines.
By the way, if you’re really serious about writing great copy, I should sign up there. There’s TONS of powerful stuff inside!
On the other hand, you want the search engines to pick up your copy too, and that’s were the real difficulty is: how to increase your sales and, at the same time, your search engine positioning. If in doubt, always choose for the human eye. After all, that’s the end user of your copy writing efforts.
